As more small businesses begin to utilize mobile technology and social media marketing, location-based marketing is taking a backseat.
After reading this article I feel that the evidence presented is accurate. Small business utilize social media such as facebook and twitter rather than location based platforms such as foursquare. I agree with this, I dont feel that foursquare is yet fully developed as to be effective for business purposes. However twitter and facebook is a great platform for customer interaction and feedback.
In addition, it says that small businesses are going mobile. 66% of small business are using mobile platforms for either text messaging or mobile enabled email.
Comments were not enabled on this article, however, after being published for only a few hours there were 30 Likes on facebook and 71 retweets and shared on twitter. This relates to a positive feedback from consumers and a shared belief that social platforms supersede location based platforms.
What are your thought?